Nordic management research has acquired a distinctive place in the academic landscape. For a long time, the Scandinavian Journal of Management has played an important role, along with ideas such as Scandinavian institutionalism. But Nordic contributions are not limited to that: within fields such as HRM, consumer culture, accounting and sustainability, Nordic scholars have also made important contributions. The critical and participatory traditions of Nordic scholars have coloured how we think about management and organisations far beyond the region. Yet the organisations and the societies in which they operate are changing, and the institutions in which we work are being questioned. Business schools are criticized for emphasizing short term efficiency gains and firm profitability over questions about equality, power, climate action and wider societal responsibility. Some critics argue that rankings and market logics weaken independent thinking and erode research communities. These debates raise a question for a research community that values trust, participation, academic freedom and critical reflection: where should Nordic management research go from here?